Skip to main content

Getting Search Engines to read Flash Content

Ok, so I lied. While Google supposedly now does index Flash content, what this article is really about is a quick a dirty way to get search engines to index your pages which contain Flash without having to display that content to the user in the HTML.

Basically this technique relies on swfobject (http://code.google.com/p/swfobject/). One thing swfobject does in dynamic mode is allows you to specify alternative content in a div for non flash users which gets switched out via JavaScript once the page loads:

    <script type="text/javascript">
    swfobject.embedSWF("myContent.swf", "myContent", "300", "120", "9.0.0");
    </script>

    <div id="myContent">
      <p>Alternative content</p>
    </div>

So basically you can duplicate the content which goes into the Flash app in the Alternative content section. Search engine spiders index HTML, but don't run JavaScript so are none the wiser that the user is actually going to see a Flash app.

The best case scenario is when the content in the Flash app is dynamic so you can easily duplicate it in the HTML. Static text needs to be manually copied. Most app related text will be instructional in any case and not really suited for search engines.
Labels:

Comments

Post a Comment

Popular posts from this blog

Master of my domain

Hi All, I just got myself a new domain ( http://www.skuunk.com ). The reason is that Blogspot.com is offering cheap domain via GoDaddy.com and I thought after having this nickname for nigh on 10 years it was time to buy the domain before someone else did (also I read somewhere that using blogspot.com in your domain is the equivalent of an aol.com or hotmail.com email address...shudder...). Of course I forgot that I would have to re-register my blog everywhere (which is taking ages) not to mention set up all my stats stuff again. *sigh*. It's a blogger's life... In any case, don't forget to bookmark the new address and to vote me up on Technorati !
Post a Comment
Read more

Freezing Gems

What is a gem and why would you want to freeze it? In Ruby, there are times when you want to access pieces of functionality that other people of written (3rd party libraries) and you normally have 2 options. You can install a plug in or install a gem. Normally the method you use is determined by which ever is made available by the author. Gems are installed on the host machine and are pretty handy when you want to run things in the command line or else across lots of projects, but their downside is that if you use a gem in a Rails project there is no automatic publishing mechanism when you deploy your site. You will need to log onto the remote host machine and install the gem manually. Plugins are specific to Rails and are similar to gems in that they are also 3rd party libraries. However they are associated with your Rails project as opposed to your machine so they will get posted to the server on a regular deploy. Freezing a gem is the process of transforming a gem into a plug in. Es...
22 comments
Read more

Elixir - destructuring, function overloading and pattern matching

Why am I covering 3 Elixir topics at once? Well, perhaps it is to show you how the three are used together. Individually, any of these 3 are interesting, but combined, they provide you with a means of essentially getting rid of conditionals and spaghetti logic. Consider the following function. def greet_beatle(person) do case person.first_name do "John" -> "Hello John." "Paul" -> "Good day Paul." "George" -> "Georgie boy, how you doing?" "Ringo" -> "What a drummer!" _-> "You are not a Beatle, #{person.first_name}" end end Yeah, it basically works, but there is a big old case statement in there. If you wanted to do something more as well depending on the person, you could easily end up with some spaghetti logic. Let's see how we can simplify this a little. def greet_beatle(%{first_name: first_name}) do case first_name d...
Post a Comment
Read more